Condé Nast Digital Network Ad Specs

General Guidelines

All ad units must launch a new browser window when clicked on
Ads do not have a "looping" limit
Ads are served via Javascript Ad calls, not iframes.
Audio must be user initiated with a clearly recognizable on/off button
All expanding ad units must be user initiated
All floating ad units must have a clearly recognizable close button
DFP is used to serve all Condé Nast Digital Site Ad Units
Dreammail is used to serve all Newsletter placements
All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button.
All rich media ads must have an alternate GIF versions of creative
No PSA ads are allowed
Condé Nast Digital reserves the right to terminate a campaign at any indication that it is not being properly served.
All ads are served via Java Script tags.

Third Party Ads

Atlas
Bluestreak
Doubleclick
MediaPlex
TruEffect

For Doubleclick, please submit DFA Internal Redirect for all site placements, and DFA Standard tags for all HTML newsletter placements.

For all other ad tag units, please supply Javascript tags for all site placements, and Standard tags or Gif/Jpg with click thru for all HTML newsletter placements.

Third Party Rich Media

Atlas
Interpolls
Eyeblaster
Eyewonder
Motif (Only when served via DFA)
PointRoll
United Virtualities
Unicast/Viewpoint

Lead time:
Three business days for standard creative

All floating ad creative
All video ad creative
Expanding ad creative

Advertising Opportunities:

30k max for gif, jpeg and flash
300x250
728x90

50k max for gif, jpeg and flash
730x440

10k max for gif, jpeg and flash
120x60

All ads must have a border with the exception of the 120x60 logo 120x60 logo should not have a border or stroke and must have a transparent background.

Rich Media:

Flash Ad Units

Flash files served via DART must be coded properly for proper click and impression tracking.
All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash.
A click thru URL and Default image must also be supplied for each .SWF ad unit.

Create an invisible button over the area that you want 'active/clickable' to users
On that invisible button, put the following action: on (release) {getURL(_level0.clickTag, "_blank");}
Export the swf and test by opening the swf and clicking on the intended 'active' area. If a new browser or Explorer window opens upon click, the ad has been coded correctly for DART tracking. The ad must spawn a new browser window.

HTML units: The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>, <HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated. Please remember to use a CLOSE FORM tag when using forms in .html (i.e., </form>)

Ad Creative Policy:

Condé Nast Digital has final approval for all ads with respect to editorial/creative content.
Condé Nast Digital reserves the right to remove an advertisement from its web sites at any time for any reason.
Changes to an existing campaign must be received at least three business days prior to the change.
All rich media ads must be served via one of the accepted third parties or vendors listed.
Any additional questions or comments related to advertiser specifications can be directed to incomingads@condenet.com

Expanding ad:

Ad unit:	Expanded Dimensions:
300x250	550x250
728x90	728x500

File size:
30k Max Initial Load
3rd Parties may polite stream an additional 920k/961k if targeted only to high-bandwidth users.
Total: 1MB

Mouse Over / Mouse Off:
-Ad must expand upon mouse over or click on expand button
-Ad must retract upon mouse off or clicking on close button.
-If the ad expands with user click, the panel still must retract when mouse is removed.
-Any sound must be user initiated by click, not mouse over.

Floating ads:
-Max dimensions is 550x480
-Must have clearly visible close button
-Can only play for up to 15 seconds before timing out
-Up to 100k for initial load.
-Streaming and Polite downloads will be determined on a case by case basis

Transitional ads:
-Max dimensions is 550x480
-Must have clearly visible close button
-Can only play for up to 15 seconds before timing out
-Up to 100k for initial load.
-Homepage Transitional ads **Takeovers will be capped once every 24 hours**
-Streaming and Polite downloads will be determined on a case by case basis

Video:
-Video can run with the following available ads:

728x90
300x250
730x440
Floating
Transitional
Pre-roll
-Max file size for Video is 100k for initial load and an additional 300k streamed in.
-Max play time 30 seconds. 15 seconds is preferred.

Pre-roll:
-Ad size: 400x300

FLV

Dimensions – 480x360 (4:3 Full Screen) or 480x270 (16:9 Widescreen)
File size max – 200MB
Video length (in seconds) – :15
Flash version – Flash 8
Frame rate – same as source or ½ of source (15 – 30 fps)
Key frame – every 30-60 frames (2 seconds)
Video Data Rate – 600kbps
Audio Data Rate – 48kbps
Total Data Rate – 648kbps
It is recommended to crop to TV-Safe Area and de-interlace. Video should not include a leader.
Clickable, please supply a click-thru URL
3rd Party Serving: A single redirect (http:// or https:// path) to the FLV is permitted. Must contain the .flv extension in the creative return. Any other ad tags (JS, HTML, or IFRAME) are not supported within the Flash environment.

SWF

Dimensions – 480x360 (4:3 Full Screen) or 480x270 (16:9 Wide Screen)
File size max – 200MB
Video length (in seconds) - :15
The length of the main timeline dictates the duration of the ad. A 300 frame movie will last 10 seconds (300 frames @ 30 fps).
Flash version – Flash 8
Frame rate – same as source or ½ of source (15 – 30 fps)
Key frame – every 30-60 frames (2 seconds)
Max animation length – 15 seconds
Looping restriction - 1
Requires a 480x360 (or 480x270) rectangle with a top left registration point at (0, 0) drawn on stage for the whole movie. This can have opacity of 0%, but must be present so the Brightcove player can size the movie properly.
Content must begin on or after frame 5. At this point, content can be inset from the stage borders or extend outside them without it affecting sizing
A stop(); action should be placed in the final frame on the main timeline.
Must not reference level0 in Actionscript. References should not be made to _root unless _lockroot=true. It is recommended that relative paths be used instead.
Any reference to any methods or properties of the Stage class must be removed.
Actionscript should not change the player quality.
Preloaders are built into the players, so should not be present in the movie.
To get the play/pause buttons to appear when using a SWF in the video ad window, please use the ad creative templates provided by the publisher.
If not using the creative templates supplied by the Brightcove publisher, please add these lines of code to the first frame of the file:
System.security.allowDomain("*");
System.security.allowDomain("http://admin.brightcove.com");
Clickable, please supply a click-thru URL and implement the clickTag function as described in clickTag section below.
3rd Party Serving: A single redirect (http:// or https:// path) to the creative asset is permitted. Any other ad tags (JS, HTML, or IFRAME) are not supported within the Flash environment.

JPG or static GIF

Dimensions – 480x360 (or 480x270)
File Size max – 40k
GIF must be static. Flash 8 will only display the first frame of most animated .gifs.
JPG must be non-progressive.
Clickable, please supply a click-thru URL

Surveys:

Dynamic logic recruitment is done via Nodes
Insight express control units must serve internal House ads in place of PSA ads.

Text ads:

Concierge:
-75 character text for all positions

* Note all of the above character counts include spaces.

CONDÉ NAST DIGITAL RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE